Sample Marketing Brochure
The year was 1984. Testing EPROM, EEPROM, and NOVRAM memory chips in a production environment meant buying a $3 million custom mainframe system that occupied an entire room. These systems tested each memory chip one at a time.
I was working for a small young upstart company called EPRO, with 50 employees, in San Jose, CA. EPRO's two founders were former Intel memory-chip engineers. I was the company's Technical Writer. I was also the Marketing Communications Writer and the Trade Show Manager, so I was half of the company's marketing department.
The previous fall, EPRO engineers had developed a better system for one-at-a-time testing of non-volatile memory chips, called the EPRO 140 LSI Test System. Instead of filling an entire room and selling for $3 million, the EPRO 140 tester fit on a desktop and sold for $50,000.
In the autumn of 1983, I had written the instruction manaul for the EPRO 140 tester. I had also created a slick, full-color product brochure describing the system and what it could do for test engineers.
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Not resting on our laurels, 10 months after launching the EPRO 140 tester, we unveiled the EPRO 210 Mutisite(TM) Test System. Also desktop size, this system could test 10 memory chips at a time, and sold for $100,000.
Better yet, the EPRO 210 system tested each chip independently. So a chip could be removed from the tester and another chip could be inserted, without interrupting the testing of the other 9 chips. The EPRO 210 tester interfaced to a robotic chip handler, so the chip could be removed and a new chip inserted automatically, without human intervention.
Like all memory-chip testers of that time, the EPRO 210 tester exhaustively tested every possible circuit path on the chip. It sorted the chips as pass, pass with repairs needed, or fail and discard.
Again, I not only wrote the instruction manual for the EPRO 210 tester, but I also created the full-color EPRO 210 tester product brochure. I worked on all aspects and all phases of this brochure, from conception to publication, including:
- Creating requests for proposals, and then negotiating and contracting, for photography and printing.
- Assisting in photography, including scene set-up, background, and lighting.
- Researching and writing all text.
- Designing and creating all graphics.
- Page dsign and layout.
- Liasion with printer.
