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Everything your company does today comes with an urgent need for technical and marketing communications:

  • Developing and launching a new product requires marketing and engineering specifications, manuals, product brochures, and press releases.
  • Developing new business means responding to RFPs with well thought-out, carefully-crafted, and persuasive business proposals and grant proposals, including performing ROI analysis and effective executive summaries.
  • Exhibiting at a trade show necessitates trade-press to bring traffic into your booth, audio or video to present in your booth, effective product demos, and literature, handouts, and logoed give-aways for customers.
  • Maintaining customer interest requires new product brochures and web pages.
  • Product defects and new feature requests need to be documented, tracked, and reported to customers, field service, and customer-support hotline staff.
  • Meeting ISO quality standards requires defining and documenting standards, methods, and measurements.
  • A new process or standard your company pioneered requires a white paper.
  • Communicating to, and obtaining feedback from, customers, employees, suppliers, and investors requires newsletters, surveys, feedback forms, and web pages.
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  • Building a positive public image includes effective and consistent logos and graphics, protecting trademarks and brands from misuse and from becoming generic, and preventing legally-actionable product claims.

Trying to handle all these needs in house means:

  • Time and budget to find, hire, and train technical and marketing writers.
  • Paying salary and benefits to your writing staff, even when the workload is low.
  • Overworking and “burning out” your writing staff when the workload is high.
  • Assigning the wrong person to the job. Narrowly-focused engineers write about objects and features in a system. We research and write what the system does for the customer, how the product or service meets customers' needs and solves their problems. We are your customer advocate.

In this era of tight budgets and constant change, you already outsource many corporate functions, such as customer support, accounting, and staffing search. Now you can outsource key communications projects to "a knowledgeable and experienced technical and marketing communications consultant, with a quarter century track record of quality and reliability!"

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